在与福布斯的对话中罗尔斯·罗伊斯（Rolls-Royce）副总裁兼董事TorstenMüller-Ötvös解释了他如何设法在2009年拯救公司免于其下降。成功部分归因于从确定的味觉制造商到定制制造商的离开，并因此而造成。，拥抱新技术，例如3D打印。
‘With our Bespoke, you really have all opportunities sitting with our designers and engineers and can say ‘I want to have my very own personalized masterpiece—please build it for me.’”
正如所探索的上周关于自动驾驶汽车/无人机组合的文章put together by 3D printed car makers Local Motors, the future of the automotive industry is in self-driven cars. Müller-Ötvös adds ‘Autonomous mobility means crashes won’t happen. That brings more freedom in how you design bodywork. We think better 3D printing devices will allow us to 3D print big body panels’.
Integrating carbon-fiber into the process is certainly on their minds too, as recently demonstrated by the Rolls-Royce i3 electric car. This subject was recently touched upon by Mcor CEO Conor MacCormack in his面试discussing the company’s collaboration with Honda. The combination of 3D printing molds for carbon-fiber parts has proved to be especially advantageous for Formula-1 car parts that require the lightest-materials money can buy, and a quick manufacturing turnaround to keep up with trends.
小批量/大量生产是制造商为满足消费者对个性不断增长的需求而采取的方向。Makerbot Inventor Bre Pettis是迅速加入这一趋势的创新者之一。经过几年的公众眼光，他上个月返回了新的‘heirloom gift company’.Many of the goods offered by Bre & Co. are 3D printed, and all of them can be personalized, usually by laser engraving, to make the small batch objects truly personal and one of a kind.
尽管劳斯莱斯可能不再是明确的味道（劳斯莱斯仍然是劳斯莱斯。他们的身体与他们的方法一样独特。）如此认真的量身定制制造业的承诺，以及其销售的相应增长，可以将它们视为未来几年中全新汽车制造浪潮的趋势。
Featured image shows a bespoke orange metallic Rolls Royce Photo via: carscoops.com. Müller-Ötvös mentioned the creation in his conversation with Forbes, giving reason to the need for creating bespoke design. He says ‘in the middle of London [a bright orange Phantom] might seem shocking, but if you see this car in Abu Dhabi or Dubai roads—where the sunlight is different, the whole color setting is different—you suddenly say ‘Wow, what a stunning piece.’
